The short version: this site has a contact form that emails me, a Key Results tool that keeps an anonymous copy of each run unless you opt out, and anonymous analytics that set no cookies. There's no tracking across other sites, no advertising pixels, and no mailing list you get added to without asking. The typeface is served from this site rather than from Google, so loading a page here doesn't announce you to anyone else.

Who's responsible

Outcome Vectors Ltd is the data controller. Registered in England & Wales, company number 16867196, VAT number GB 527 1791 78. You can reach me at robin@outcome-vectors.co.uk about anything on this page.

The contact form

If you use the form on the contact page, it collects your name, email address, an optional company name, and your message.

That goes over an encrypted connection to a function running on Amazon Web Services in London (eu-west-2), which immediately turns it into an email to me and forgets it. There's no database and no customer record. The email lands in my mailbox, which is hosted by Hostinger, and it stays there as long as any other business correspondence would — I clear out old enquiries periodically.

The lawful basis is legitimate interests: you've asked me a question and I need your details to answer it. I don't use the address for anything else, and I won't add you to a list.

The execution health check

The health check runs entirely in your browser. Your answers and your score are never transmitted anywhere, aren't saved between visits, and I never see them. Closing the tab discards them.

The Key Results tool

The Key Results tool sends what you type to Anthropic, the company that makes the Claude AI model, which writes the analysis you see. The request goes through a function running on Amazon Web Services in London (eu-west-2).

Unless you tick "Don't keep a copy of this run", I keep a copy of each run: the text you entered, the analysis that came back, when it ran, which version of the tool produced it, and your answer if you say whether it was useful. I use these copies only to check and improve the quality of what the tool produces. They're stored in a database on Amazon Web Services in London, only I can read them, and each one is deleted automatically six months after the run.

No name, email address, IP address, browser details or cookie is stored with a run, so I can't tell who submitted it or link one run to another. The tool accepts free text, though, and whatever you type is kept as written, so please leave out people's names and anything confidential. If you've included something you'd like removed, email me roughly when you ran it and what it was about, and I'll find and delete it.

To stop the tool being abused, each visitor can run it a limited number of times a day. To count runs, your IP address is combined with a random value that changes daily and turned into a one-way code. That code holds nothing but a count, is kept separately from the stored runs, and is deleted at the end of the day along with the random value, so codes from different days can't be linked. Your IP address itself isn't stored.

The lawful basis is legitimate interests: running the tool you asked to use, and making sure its output is good enough to be worth using. Anthropic processes your submission on my behalf to produce the response and, under its commercial terms, doesn't use it to train its models. Anthropic is a US company, so this processing happens outside the UK, under the safeguards in its data processing terms.

Cookies and analytics

This site sets no cookies. None at all — which is why you haven't been asked to agree to any.

I do want to know which writing is worth doing more of, so the site uses Cloudflare Web Analytics. It's a privacy-focused alternative to Google Analytics, and it works without identifying you:

  • No cookies, and nothing at all stored on your device.
  • No fingerprinting and no persistent identifier. Repeat visits aren't linked together, so I can't tell a returning reader from a new one.
  • No tracking across other websites. Nothing is sold or passed to advertisers.

What I see is aggregate and anonymous: how many people opened a page, which search engine or website sent them, roughly which country they were in, and what browser they used. I can't see who you are, and I can't follow an individual through the site.

Because this stores nothing on your device, it doesn't require your consent under the Privacy and Electronic Communications Regulations, which is the law that makes cookie banners necessary. If you'd still rather not be counted, any standard tracker blocker will exclude you and nothing on the site will break.

Cloudflare is a US company operating a global network, so this data may be processed outside the UK. That's covered by their data processing terms, which incorporate the UK International Data Transfer Addendum.

Other services this site touches

  • Amazon Web Services hosts the site, runs the contact form and the Key Results tool, and stores the tool's anonymous runs. Their servers log standard request information, including IP addresses, for security and reliability.
  • Anthropic provides the AI model behind the Key Results tool, as described above.
  • Calendly handles call bookings. The "book a call" buttons take you to Calendly's own site, where their privacy policy applies rather than mine.
  • Cloudflare provides the anonymous analytics described above.

Your rights

Under UK GDPR you can ask me for a copy of any personal data I hold about you, ask me to correct it, ask me to delete it, or object to my holding it at all. In practice, for this site, that means the emails from any enquiry you've sent. Email robin@outcome-vectors.co.uk and I'll deal with it within one month.

If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk. I'd rather you told me first so I can put it right.

Changes

If this policy changes materially I'll update the date at the top. There's no version history worth keeping for a site this size.